Joel Comm

Session Title: Path To A Bestselling Book Launch: Multiple Books & Multiple Promotions

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Description: Discover the secrets to launching your books to best seller status. Best selling author Joel Comm takes you on a journey of how he’s written and launched multiple best selling books and how you can follow his lead to do it yourself.

Bio: Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of the web, publishing, social media and mobile applications to expand your brand’s reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.

Peter Shankman

Session Title: Zombie Loyalists: Using Great Service to Create Rabid Fans

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Description: Imagine a world where relationships are forged, sales are made, and new and repeat business is driven, all by the customers you currently have. Imagine a world where the one true differential of your business isn’t price or location, but rather, customer service.

It’s already here, and if you’re not focusing on it, you’re going to be eliminated. Welcome to the world of the Zombie Loyalist, customers who, when treated well, will do your PR and Marketing for you to their network, automatically, every time.

Forget Yelp. Forget Trip Advisor. The new review will be every single customer, online, every single time, without a second thought. As networks become ubiquitous, and every customer’s actions are public for the world to see, whether new customers choose you or your competitor will be entirely based on how you’ve already treated others in their network. The opportunities for new customers and revenue growth are huge – but so are the pitfalls.

In this fast-paced, funny, and actionable talk, best selling author Peter Shankman talks about how you can create Zombie Loyalists for your own business – And breed each customer to bring all of their friends to you as well, every single time.

Bio: Whether discussing the future of customer service and marketing to a room of 5,000 industry leaders in Tokyo, chatting about journalism to a room full of college students at a conference put on by the US Embassy in Chile, or offering suggestions to NASA Director Charles Bolden as a member of the NASA Civilian Advisory Council, when Peter Shankman talks about the future, people listen. The New York Times has called Peter “a public relations all-star who knows everything about new media and then some,” and meeting planners and conference producers around the world agree. Peter will grab your audience by the throat and give them a glimpse of the next ten years of marketing, customer service, and communication, highlighting exactly what your company needs to do to not only thrive in the new conversation economy, but come out light years ahead of your competition.

Shelley Hitz

Session Title: Marketing Your Book On Amazon: 7 Things You Can Easily Do For Free To Get More Exposure and Sales

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Description: Learn how to optimize your books on Amazon and Kindle using categories, keywords and more. It is truly amazing what a few tweaks and changes to your Amazon account can do for your book rankings. Within just a few days of optimizing her account, one of Shelley’s books hit #1 on the Kindle for its category. She will take you step-by-step through the process and teach you 7 things you can easily do for free to get more exposure and sales.

Bio: Shelley Hitz is an award-winning and internationally best-selling author. She is the owner of TrainingAuthors.com and is passionate about helping authors succeed in publishing and marketing their books. She teaches from personal experience. Shelley has been writing and publishing books since 2008 and has published over 30 books including print, eBook and audio book formats.

Derek Murphy

Session Title: Designing Your Own Best Selling Book Cover

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Description: In this session, award-winning cover designer Derek Murphy will show you how to design your own amazing book cover. He’ll cover tools you can use, and design tips you can follow to ensure your cover gets noticed, and your book gets sold.

Bio: Derek Murphy has worked with hundreds of best-selling authors and thought-leaders to develop book covers that complement their vision, stand out, get noticed, and attract new readers. His insights into book cover design will put you on the path towards a well-designed book that markets itself. In Derek’s session called “Best-Selling Book Cover Secrets” you’ll learn why some a book cover can mean selling a few books, or thousands. You’ll also see how the littlest changes can make a huge difference in sales. Stop making the rookie mistakes most authors make and learn how to look, and sell, like the best-selling authors.

Lewis Howes

Session Title: Selling Books In Bulk Plus How To Do Virtual Book Tours

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Description: Why sell one book at a time when you can sell hundreds at a time? In this session Lewis will show you how to encourage bulk book sales for a mega-boost to your sales rank during your book launch. In addition, Lewis will share how virtual book tours can skyrocket your book sales.

Bio: Lewis Howes is a former professional football player, two sport All-American, world record holding athlete, and current USA Men’s National Team member for team handball. He is an online business expert turned lifestyle entrepreneur, author, and angel investor who built a seven-figure business in two years while starting out sleeping on his sister’s couch. Details Magazine named him one of “5 Internet Gurus Who Can Make You Rich” and he was recognized by the White House as one of the top 100 entrepreneurs in the country under 30.

Warren Whitlock

Session Title: Why the content marketing fad is a gold mine for authors

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Description: Every author is a content creator, but not all marketing material is worth consuming. Content marketing is the latest buzzword to add to “social media” as if there is a magic button to push and make money.

Bio: Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.

Bryan Cohen

Session Title: How to Run a Multi-Author Facebook Event

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Description: Banding together with other authors is one of the best ways to build buzz about your book. Creating a multi-author Facebook event is an inexpensive way to bring fans to a single place to celebrate their love for books. Bryan has run six multi-author events with over 2,000 attendees combined. In this course, Bryan will teach you his step-by-step process for running a successful event that actively engages fans and helps readers discover new authors. The session includes mistakes Bryan made that you can avoid when you make your event a reality.

Bio: Bryan Cohen is the co-host of the Sell More Books Show. He’s also an author, a freelance writer and an occasional game show contestant. He’s written over 30 books, including Ted Saves the World (a YA sci-fi/fantasy series), 1,000 Creative Writing Prompts (a writer’s reference series) and The Post-College Guide to Happiness (a self-help book). Learn more about Bryan at BryanCohen.com and BuildCreativeWritingIdeas.com.

Steve Scott

Session Title: Building a non-fiction platform (The 80/20 of What Actually Works.)

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Description: Building a platform as an author is tough, but necessary and definitely the most important thing you need to do to sell more books. But how? What should you focus on so that you can make it work? And what is a waste of your time? Learn from Steve how he’s built a $60k/month Kindle ebook business and platform.

Bio: Steve Scott has been a successful Kindle publisher for the last two years in three different niches. Currently he’s written over 45+ books. To learn more about his publishing experiences, check out his blog Steve Scott Site and his forthcoming podcast Self-Publishing Questions.

Nick Loper

Session Title: Bestsellers Aren’t Born, They’re Made: How To Rock Your Non-Fiction Launch

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Description: This session will cover the foundational elements of a successful book launch, including keyword and content “hacks” for maximum exposure, smart ways to expand your social reach, and how to set your book up for sales after your initial promotional push.

Bio: Nick Loper is an author, online entrepreneur, and life-long student in the game of business. His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community and resource for aspiring and part-time entrepreneurs. In that capacity, he’s out to help people realize their untapped potential, build businesses they care about, and create more financial freedom and excitement in their lives.

Jim F. Kukral

Session Title: 13 Reasons You’re Not As Successful An Author As You Should Be

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Description: Chances are there are many things stopping you from being successful as an author. The good news is that once you realize what those things are, you can begin to move past them and build a writing career you can be proud of. In this session Jim will show you what’s holding you back and how you can overcome those demons..

Bio: Jim F. Kukral is a 19-year Internet marketing professional who was named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. Jim is also the founder the Author Marketing Institute, an organization dedicated to advancing the practice of author marketing for writers of any kind, in any genre, in any part of the world.