Agenda

The event starts on January 26, 2015. Exact dates and times of each session will be released soon. For now, you can view the agenda below.

Session TitleDescriptionSpeaker
13 Reasons You’re Not As Successful An Author As You Should BeChances are there are many things stopping you from being successful as an author. The good news is that once you realize what those things are, you can begin to move past them and build a writing career you can be proud of. In this session Jim will show you what's holding you back and how you can overcome those demons.Jim F. Kukral
Bestsellers Aren't Born, They're Made: How To Rock Your Non-Fiction LaunchThis session will cover the foundational elements of a successful book launch, including keyword and content "hacks" for maximum exposure, smart ways to expand your social reach, and how to set your book up for sales after your initial promotional push.Nick Loper
Building a non-fiction platform (The 80/20 of What Actually Works.)Building a platform as an author is tough, but necessary and definitely the most important thing you need to do to sell more books. But how? What should you focus on so that you can make it work? And what is a waste of your time? Learn from Steve how he’s built a $60k/month Kindle ebook business and platform.Steve Scott
How to Run a Multi-Author Facebook EventBanding together with other authors is one of the best ways to build buzz about your book. Creating a multi-author Facebook event is an inexpensive way to bring fans to a single place to celebrate their love for books.Bryan Cohen
Why the content marketing fad is a gold mine for authorsEvery author is a content creator, but not all marketing material is worth consuming. Content marketing is the latest buzzword to add to "social media" as if there is a magic button to push and make money.Warren Whitlock
Selling Books In Bulk Plus How To Do Virtual Book ToursWhy sell one book at a time when you can sell hundreds at a time? In this session Lewis will show you how to encourage bulk book sales for a mega-boost to your sales rank during your book launch. In addition, Lewis will share how virtual book tours can skyrocket your book sales.Lewis Howes
Building A True Fan Base (Customers) with Content MarketingWriting books is important, yes, but that’s not all you must do to grow your platform and create true fans. Johnny, Sean and Dave from the Self Publishing Podcast will explain how they’ve used content marketing like podcasts, events, and products to find new readers and create true fans.Sean/Johnny/Dave
Building a successful publishing platformIn this session you will learn about:


  • How to use Facebook effectively (and at no cost) to promote your brand and build loyalty

  • Using "Free" as an effective strategy, even in 2014, (or 2015, 2016...)

  • How to create effective back matter material that results in more FB likes, mailing list signups, etc.

  • Strategies for getting listed on all promotional websites, from Bookbub to the smaller sites
Shawn Inmon
Marketing Your Book On Amazon: 7 Things You Can Easily Do For Free To Get More Exposure and SalesLearn how to optimize your books on Amazon and Kindle using categories, keywords and more. It is truly amazing what a few tweaks and changes to your Amazon account can do for your book rankings. Within just a few days of optimizing her account, one of Shelley's books hit #1 on the Kindle for its category. She will take you step-by-step through the process and teach you 7 things you can easily do for free to get more exposure and sales.Shelley Hitz
13 Steps to Becoming a Bestselling Self Published AuthorIn this presentation, #1 bestselling author Tom Corson-Knowles outlines the 13 key steps to becoming a bestselling author from coming up with your book idea to hitting the bestseller lists. Whether you’ve never written a book before or you’re already a published author, this talk will help you master the fundamentals of creating a book that sells well.Tom Corson-Knowles
Designing Your Own Best Selling Book CoverIn this session, award-winning cover designer Derek Murphy will show you how to design your own amazing book cover. He'll cover tools you can use, and design tips you can follow to ensure your cover gets noticed, and your book gets sold.Derek Murphy
How To Quickly Write, Publish & Profit From a Book That Will Grow Your BusinessAdam shares the most exciting case studies, marketing ideas, and best-practices he has learned from helping hundreds of entrepreneurs, consultants and professionals write, publish, monetize and market their books.Adam Witty
Zombie Loyalists: Using Great Service to Create Rabid FansImagine a world where relationships are forged, sales are made, and new and repeat business is driven, all by the customers you currently have. Imagine a world where the one true differential of your business isn't price or location, but rather, customer service.


It's already here, and if you're not focusing on it, you're going to be eliminated. Welcome to the world of the Zombie Loyalist, customers who, when treated well, will do your PR and Marketing for you to their network, automatically, every time.


Forget Yelp. Forget Trip Advisor. The new review will be every single customer, online, every single time, without a second thought. As networks become ubiquitous, and every customer's actions are public for the world to see, whether new customers choose you or your competitor will be entirely based on how you've already treated others in their network. The opportunities for new customers and revenue growth are huge - but so are the pitfalls.


In this fast-paced, funny, and actionable talk, best selling author Peter Shankman talks about how you can create Zombie Loyalists for your own business - And breed each customer to bring all of their friends to you as well, every single time
Peter Shankman
Path To A Bestselling Book Launch: Multiple Books & Multiple PromotionsDiscover the secrets to launching your books to best seller status. Best selling author Joel Comm takes you on a journey of how he's written and launched multiple best selling books and how you can follow his lead to do it yourself.Joel Comm
Your Social Media Book Launch ArmyDiscover the simple strategy I used to set into action a small army of social media marketers, including a New York Times best selling author and a Forbes top fiffty social media marketer. They shared, posted and built buzz in anticipation of my book launch. This resulted in growth of my personal brand, early book reviews and hyper growth of Facebook friends and followers.Brian G. Johnson
How Smart Authors Take Advantage of Working with a TeamMany authors make the mistake of trying to do it all. Writing the book. Editing their own draft. Designing their own cover. Doing the ebook conversions on their own. Creating the marketing strategy. Organizing everything. The list goes on and on. This mistake leads to big problems: a book with gaping holes and humiliating errors, a shallow and ineffective marketing plan, a bad first impression due to an amateurish cover design, launch delays, and more. No wonder so many authors burn out these days, publishing their book short of its potential or not at all. Thankfully, your author career doesn't have to suffer these tragedies. With the help of a team, you can concentrate on what you do best without stressing out about everything else. What does an effective author team look like? How do you build one of your own? And what steps do you need to take to make sure you're maximizing the value of working with one? This presentation will answer those questions, preparing you to harness one of the best competitive advantages available to authors today: a team.Matt Gartland
Building Amazing Author Websites: The Absolute NecessitiesAuthor's need a website in addition to a social presence as a home base to build their platform. What are the absolute necessities to building an amazing author website that attracts readers?Deborah Carney
Hit the Bestseller Lists with Ebook PreordersImagine if you could push a magic button and make your next book release land higher in the bestseller lists. This magical button is real. It’s called an ebook preorder. Preorders are probably the single most important ebook launch tool introduced in the last five years. Learn how to implement Mark’s exclusive strategies that have helped dozens of Smashwords authors hit the bestseller lists. A great preorder starts with smart planning, strategy and execution. Mark will show you how! The session is intended for indie ebook authors and book marketing professionals.Mark Coker
Reader Magnets: Find your First 10,000 Readers (and keep them)Reader Magnets are what draw readers in to your work - the promise of irresistible content and building a valuable connection. I started using Reader Magnets a little over six months ago. I didn't even have a term for it back then. Since I put these measures in place, I've built my publishing business to over $10k a month in revenue and grown a platform of over 15,000 hungry readers. I'm going to show you how you can do the same - and see results in less than five days. Nick Stephenson
Running a Successful Author BusinessIn today’s publishing world, success takes much more than writing books. You have to build out a platform and a plan that ensures your success not just today, but long into the future. When done right, you can build a business that will support your entire writing career and open up new opportunities that you never thought possible. Tim Grahl
Building A True Fan Base (Customers) with Content MarketingWriting books is important, yes, but that’s not all you must do to grow your platform and create true fans. Johnny, Sean and Dave from the Self Publishing Podcast will explain how they’ve used content marketing like podcasts, events, and products to find new readers and create true fans.Johnny Truant and Sean Platt
How To Quickly Write, Publish & Profit From A Book That Will Grow Your BusinessJoin Adam Witty, Founder and CEO of Advantage Media Group, as he shares the most exciting case studies, marketing ideas, and best-practices he has learned from helping hundreds of entrepreneurs, consultants and professionals write, publish, monetize and market their books. Adam Witty
12 Steps of Intimacy For Authors & Their ReadersSALES FUNNELS ARE DEAD: 12 STEPS TO GETTING & KEEPING MORE HAPPY READERS

Join us to discover:

  • Why traditional sales funnels are dead (and what to use instead)

  • The biggest mistake most direct marketers and internet marketers make when asking a visitor to opt-in

  • A step-by-step approach to knowing what to say on your site, why to say it, and when to say it for maximum results

  • The importance of building intimate relationships with your prospective customers. (It’s not what you think)

  • How to ask for the sale without sounding salesy or sleazy

  • The 12 Steps of Intimacy -- the new system for taking prospects from 'I don't know you' to 'I love you.'
Michael Drew
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