Matt Gartland

Session Title: Avoid the ‘Amateur’ Label: Produce Your Book Like a Pro With the Help of a Team


Description: Many authors make the mistake of trying to do it all. Writing the book. Editing their own draft. Designing their own cover. Doing the ebook conversions on their own. Creating the marketing strategy. Organizing everything. The list goes on and on. This mistake leads to big problems: a book with gaping holes and humiliating errors, a shallow and ineffective marketing plan, a bad first impression due to an amateurish cover design, launch delays, and more. No wonder so many authors burn out these days, publishing their book short of its potential or not at all. Thankfully, your author career doesn’t have to suffer these tragedies. With the help of a team, you can concentrate on what you do best without stressing out about everything else. What does an effective author team look like? How do you build one of your own? And what steps do you need to take to make sure you’re maximizing the value of working with one? This presentation will answer those questions, preparing you to harness one of the best competitive advantages available to authors today: a team.

Bio: Matt Gartland is the founder of Winning Edits, a creative agency for authors specializing in the strategy and production of books, podcasts, and products. If you are in the business of books and growing your author platform, then Matt and his team may be the competitive advantage you’ve been looking for.