Session Title: Why the content marketing fad is a gold mine for authors
Description: Every author is a content creator, but not all marketing material is worth consuming. Content marketing is the latest buzzword to add to “social media” as if there is a magic button to push and make money.
Bio: Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.